Objectives

Government buying patterns: what, how, who, and when. Prime contracting and subcontracting. GSA schedules. Federal and state contracts. Developing a sales process. Aligning your support teams.

Join Wissem Sghaier, an expert in government marketing and sales for North America, to learn the landscape of the largest buyers in the world, navigate the red tape, and win lucrative government contracts. Wissem helps you determine how your company fits into this market, navigate procurement and contracts, and build a strong support process that aligns the entire organization behind government sales. Each session—whether it’s preparing a GSA schedule or submitting a bid for contracting—will help you open new doors for your sales career and the business you represent.